Welcome to the Deeto Hub
A resource and community space for modern marketers, sellers, and builders using customer voice to grow — together.
A resource and community space for modern marketers, sellers, and builders using customer voice to grow — together.
This hub is built for anyone who wants to do more with the voices of their customers. Whether you're scaling advocacy, building trust with proof, or rethinking how to go to market — you're in the right place.
How-to guides and playbooks for building with customer voice
Campaign-ready templates and swipe files
Benchmark reports and reference best practices
Event recordings, expert sessions, and community spotlights
Ask questions. Share ideas. Trade wins. This is your space.
You don’t have to figure this out alone. The Deeto community connects you with other leaders using customer voice to build better GTM motions, faster-growing brands, and smarter strategies. If you are interested in joining when it launches, sign up below.
Automate advocacy management workflows
Dynamically generate customer stories and social proof
Eliminate manual reference management
Track and report advocacy impact on revenue
Discover practical guides, templates, and tools to help your team close more deals, faster.
In cybersecurity, few things are as valuable—or as difficult to secure—as a genuine customer endorsement. Buyers are far more likely to trust the word of a peer than the promises of a vendor, yet legal, compliance, and privacy concerns often stand in the way.
At one of the industry’s largest global gatherings, we spoke with dozens of cybersecurity marketers, product leaders, and executives about how they navigate these challenges. The conversations revealed why advocacy is uniquely hard in this field—and what’s working to overcome those barriers.
In this recap, we’ll break down the biggest challenges cybersecurity companies face in capturing and using customer proof, share tangible strategies, and highlight direct insights from security marketing leaders.
Cybersecurity buyers operate in a world where disclosure is risky by default. Publicly naming a security vendor can inadvertently reveal an organization’s technology stack, vulnerabilities, or incident history. That means even the happiest customers may be reluctant—or prohibited—from speaking on the record.
This dynamic creates a set of consistent challenges for advocacy programs in the sector:
At the same time, customer advocacy carries more weight here than in almost any other industry. As one marketing leader put it:
“They don’t want to hear from us—they want to hear it from their peers. It’s more about how we bring value to our peers in this community.” — Maor Franco, CyberArk
The good news: security leaders are finding creative, proven ways to overcome these challenges.
Through a series of on-site interviews, six industry experts shared how they approach advocacy—and what others can learn from their experience.
We asked attendees two core questions:
Here’s what they said—along with ideas you can put into practice.
Featuring Maggie Splaine (Keyfactor), Amanda Mussynski (Menlo Security), and Gagen Singh (Elastic)
The strongest advocacy stories don’t start with a request for a testimonial—they start with a relationship.
Maggie Splaine explained:
“It’s all about getting to know your customer and working within what they can do, within their guardrails. Sometimes in cybersecurity, you can’t properly name a customer. There are so many other ways to get that validation—through reference calls, through internal-only stories. It’s about meeting them where they’re comfortable.”
Gagen Singh agreed:
“We approach every customer relationship as a partnership. If you do that well, they’re more likely to champion you—because they see you as invested in their success, not just your own.”
Amanda Mussynski added:
“Relationship building is our core. We’ve had repeat customers join us at events to speak directly with other prospects—because they trust us.”
Actionable Takeaways:
Featuring Maor Franco (CyberArk) and Andy Gepert (ZeroFox)
Even when customers are willing to participate, approval cycles can drag for weeks—or stall completely.
Maor Franco explained:
“In cyber, you don’t usually like to show your cards. Often it’s not the person who enjoys the product that says no—it’s other stakeholders internally who slow things down.”
Andy Gepert added:
“If someone’s giving a good review on a security solution, it probably means they had a security problem. That can be difficult in this industry. But if you make your customers happy, it makes it much easier to get their buy-in.”
Actionable Takeaways:
Featuring Ashish Kuthiala (BlinkOps) and Gagen Singh (Elastic)
When public attribution is impossible, you can still extract meaningful proof through anonymized or private storytelling.
Ashish Kuthiala said:
“You want the people you’ve helped to talk about you versus you talking about yourself. Even if they can’t share every detail, they can still validate your value.”
Gagen Singh pointed out:
“A lot of people want to keep their security challenges private. That’s fine. You can still build powerful stories by focusing on the outcomes—reduced incident time, improved compliance—without disclosing sensitive details.”
Actionable Takeaways:
These conversations reveal a clear truth: in cybersecurity, customer proof isn’t about producing the flashiest public case study—it’s about enabling customers to advocate in ways that feel safe, respectful, and valuable for them.
For vendors, that means building advocacy programs with:
When advocacy is treated as a long-term partnership rather than a marketing checkbox, it not only generates better proof—it strengthens trust, deepens relationships, and helps vendors become a true part of their customers’ success stories.
As Maggie Splaine put it:
“It’s about knowing what your customer is willing to do, and then giving them the opportunity that works for them.”
Public case studies aren’t the only game in town. Allow customers to choose between anonymous quotes, gated microsites, internal enablement materials, or private reference calls.
Engage legal and security teams early. Pre-approve content formats, anonymization levels, and usage rights before asking the customer for their story.
Share stories internally or in controlled prospect microsites first. If the customer gains comfort over time, seek permission to expand to public use.
Limit the number of requests per advocate. Rotate champions so the same customers aren’t tapped repeatedly, which can lead to burnout.
In-person gatherings like Black Hat provide a rare opportunity to capture customer stories, even if they start as anonymous or internal-only assets. Bring a content capture plan.
Advocacy isn’t just a marketing play—it’s a sales, product, and customer success tool. Emphasize the business impact of peer proof on deal velocity and win rates.
Cybersecurity advocacy isn’t about scaling to hundreds of public case studies—it’s about creating a system where every willing customer can safely share their story in a way that works for them. By combining compliance-ready processes with genuine relationship building, vendors can unlock advocacy that accelerates deals, strengthens trust, and protects customers.
If you’d like to see how this can work in practice, download our Cybersecurity brochure or book a meeting with our team.
When we founded Deeto, our mission was simple: help companies harness the authentic voices of their customers to fuel growth. The way companies capture, manage, and activate customer voice is changing fast, and so is Deeto.
Today we are unveiling the new Deeto.com, a complete reimagining of our website that reflects not just who we are but where we are headed as a company and as a category.
This is more than a visual refresh. It is a statement about how we believe customer voice should work in the modern enterprise: connected, actionable, and impossible to ignore.
Over the last year, we have seen a fundamental shift in how go-to-market teams, from sales to marketing to product, think about customer voice. The old approach of static case studies, one-off reference calls, or isolated feedback surveys cannot keep pace with the speed of the modern buying cycle.
Decision-makers do not want generic proof points. They want evidence that speaks directly to their challenges, in their context, and on their timeline.
At the same time, organizations are under pressure to prove the impact of every program, protect customer data, and scale advocacy without overburdening their champions.
The new Deeto site is designed to address that reality. It showcases how our platform, built from the ground up as an AI-native, company-wide system for customer voice, meets those needs.
We built the new site with three priorities: clarity, credibility, and connection.
Our platform has evolved quickly, and our old site did not make it easy to understand the full scope of what is possible.
The new site introduces a clear, three-module structure:
Each module now has its own page with executive-level messaging, use cases, and an overview of the AI agents that help teams move faster.
Enterprise buyers expect confidence in the technology they choose. That is why we have elevated how we talk about security and integrations.
The new security page details our SOC 2 Type II certification, HIPAA compliance, ISO 27001 certification, GDPR readiness, and our full encryption, access control, and audit capabilities.
The integrations section outlines the ecosystem Deeto fits into, from CRM and marketing automation platforms to product analytics and listening tools. Even as some integrations remain on our roadmap, the page shows our clear direction: Deeto works where your teams already work.
We have reframed our messaging for the personas we serve:
Each persona page focuses on the problems they are solving and how customer voice, activated through Deeto, moves the needle.
We have also added “By Use Case” pages for Customer Advocacy, Customer References, Customer Referrals, and more, so visitors can see themselves in our solutions.
The new Deeto.com is built for both storytelling and speed. It introduces a clean, modern design that mirrors our product experience, with simplified navigation that makes it easy to explore by use case, team, or product module.
Pages are structured to get visitors to the “aha” moment faster. That means concise headlines, clear outcomes, and visuals that show how the platform works in real-world scenarios. We have also made the site fully responsive and performance-optimized so that the experience is seamless across desktop and mobile.
Our content is now designed for multiple audiences. Whether a visitor is a CMO looking for strategic outcomes, a sales leader searching for a specific capability, or a customer marketer exploring day-to-day workflows, the new site can meet them where they are and guide them to the right next step.
The new site is more than a marketing asset. It is a signal to the market about how we believe customer voice will define the next era of growth.
Buyers expect more proof, more relevance, and more speed in every buying decision. Vendors that can meet those expectations, while protecting customer data and scaling programs efficiently, will have a competitive advantage.
With Deeto, companies can unify every part of the customer voice lifecycle. They can collect authentic input from the right customers, manage it in a single governed hub, and distribute it directly into the tools and workflows that drive sales, marketing, and product decisions.
This launch positions us to engage executives, accelerate enterprise conversations, and expand our footprint in key industries. It also gives our own teams a powerful resource for demand generation, sales enablement, and partner outreach.
We are excited to share this launch with our customers, partners, and the broader market. The new Deeto.com reflects not just what our platform can do today but the vision we are building toward: a future where customer voice is connected, measurable, and a driver of growth for every team.
Explore the new experience and see how we are making customer voice impossible to ignore.
Discover the new Deeto.com — a faster, smarter way to explore how customer voice can drive growth.
Overview:
It’s launch time. Join us for Deeto’s Q4 Product Launch Webinar where we unveil the next evolution of our AI-powered platform, built to help GTM teams scale customer-led growth like never before.
Why Attend:
See how Deeto’s new intelligence layer and latest AI agents — including the AI Interview Agent, AI Knowledge Hub Agent, and AI Content Agent — transform how companies capture, organize, and activate customer proof. This isn’t just a product update; it’s the next chapter for customer-led growth.
What to Expect:
Date: Thursday, October 16, 2025
Time: 9:00 AM PT / 12:00 PM ET
Location: Live Virtual Event (Zoom link sent upon registration)
Join us for Deeto’s Q4 Product Launch Webinar where we unveil the next evolution of our AI-platform.
Overview:
Product launches move fast. But without customer proof, even the strongest messaging can fall flat. Join Deeto and Sid Khaitan from Beekeeper for a live session on how product marketers can launch faster, smarter, and with proof that actually closes deals.
Why Attend:
Learn how Beekeeper’s product marketing team cut manual content lift by 30–40%, built a centralized library of launch-ready proof, and equipped Sales with the validation they needed from day one. Walk away with actionable strategies you can use to embed customer voice into every launch.
What to Expect:
Date: Thursday, October 2, 2025
Time: 9:00 AM PT / 12:00 PM ET
Location: Live Virtual Event (Zoom link sent upon registration)
Product launches move fast. But without customer proof, even the strongest messaging can fall flat.
Overview:
Customer advocacy is evolving — and the old, manual way of managing references and stories no longer scales. Join Deeto and Amber Heffner from ParentSquare for a live session that unpacks how to turn scattered stories into a powerful growth engine.
Why Attend:
In this webinar, you’ll learn how ParentSquare grew their advocate base 4x in just 90 days, cut manual effort by 30%, and made advocacy measurable across sales and marketing. Discover practical plays you can use immediately, plus get a behind-the-scenes look at what’s next for AI-powered advocacy.
What to Expect:
Date: Thursday, September 18, 2025
Time: 9:00 AM PT / 12:00 PM ET
Location: Live Virtual Event (Zoom link sent upon registration)
Customer advocacy is evolving — and the old, manual way of managing references and stories no longer scales.
Overview:
Raise a glass with EMEA’s top customer marketing leaders. Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in London — a relaxed, high-value networking session designed to connect the brightest minds in customer-led growth.
Why Attend:
Network with customer marketing peers, share strategies that work, and uncover new ideas for scaling advocacy and proof. This is a chance to meet the people shaping the future of customer-led growth in EMEA — in a private, informal setting.
What to Expect:
Date: Wednesday, December 3, 2025
Time: 5:00 PM – 7:00 PM PT
Location: InterContinental London, The O2 – Private Suite
Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in London.
Overview:
Unwind, connect, and trade insights with the best in customer marketing. Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in San Francisco, designed for the leaders shaping the future of customer-led growth.
Why Attend:
This is your chance to network with industry peers, share best practices, and swap real-world strategies in a relaxed, informal setting. Whether you’re scaling advocacy, building community, or driving revenue impact, you’ll meet the people who are solving the same challenges.
What to Expect:
Date: Wednesday, September 10, 2025
Time: 5:00 PM – 7:00 PM PT
Location: Hyatt Regency San Francisco Airport – Private Suite
Join Deeto for an exclusive happy hour during the Customer Marketing Alliance event in San Francisco.
Overview:
Your campaigns are optimized, your traffic is targeted — but conversions are stalling. Why? Because buyers don’t trust what they see. This guide shows you how to fix the trust gap on your site and turn high-intent visitors into qualified pipeline.
Spotlight:
This is a practical playbook for Demand Gen and Growth teams who need more than personalization and CTAs. Inside, you’ll learn exactly where to place customer proof, how to make it relevant to every visitor, and why embedding trust at the right moments can transform your website into a true revenue engine.
What to Expect:
Why It Matters:
92% of B2B buyers trust their peers more than your brand copy. This guide helps you stop relying on claims and start showing proof — everywhere it counts.
Download the guide and start turning your website into the highest-converting asset in your funnel.
This guide shows you how to fix the trust gap on your site and turn high-intent visitors into pipeline.
Overview:
Great product launches need more than messaging and a roadmap — they need proof. In this guide, you’ll learn how top product marketing teams embed real customer voice into every launch, eliminate the last-minute scramble for quotes, and equip Sales with proof that actually wins deals.
Spotlight:
This isn’t theory. It’s a field-tested playbook built for PMMs who want faster launches, stronger validation, and better alignment across Sales and GTM. Learn from real-world examples, including how Beekeeper cut manual content lift by 30–40% while creating a scalable proof engine.
What to Expect:
Why It Matters:
Stop launching on assumptions. Start launching with customer-backed proof that accelerates revenue impact and strengthens every part of your go-to-market.
Download the guide now and make your next launch your most credible one yet.
In this guide, you’ll learn how top product marketing teams embed real customer voice.
See how Deeto helps you turn customer voice into a GTM advantage.
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